Business, Marketing & Information Technology

The primary mission of Business & Information Technology is to prepare students for business occupations and to teach students about business. Education about Business & Information Technology focuses on those aspects of business that affect every member of society, whereas preparation for business occupations focuses on the preparation of individuals to own or operate their own business or to work in a variety of business functions. 

Marketing Education is the instructional program designed to prepare individuals for the major occupational areas within marketing and management. Marketing, simply defined, is the selling of ideas, products and services of all kinds to identified and qualified markets.

Since Business Administration is the number one declared major of college freshmen and it accounts for 39% of all US jobs, including the largest number of career positions annually, it is imperative that students in Wisconsin’s high schools have access to Marketing Education programs. These programs must evolve and create new opportunities for the success of their students, schools and communities.